Alexander Us is the co-founder and Creative Director of SILA SVETA, an international multimedia production studio. Together with Alexey Rozov, he founded the studio in 2008, shaping its distinctive visual style and innovative approach to multimedia. As one of the pioneers of multimedia in the global industry, SILA SVETA continues to be among its key visionaries.
As a creative director, he has overseen more than a hundred multimedia projects across 35 countries, including large-scale shows (FIFA World Cup 2022 Closing Ceremony, the AFC Asian Cup 2023 Opening Ceremony). The studio’s portfolio also features concerts for international artists (The Weeknd, Drake, Billie Eilish), premium product launches (Samsung Galaxy Unpacked, BMW, Lamborghini), fashion shows (Robert Wun, Puma, and BOSS), and immersive exhibitions like The Legend of the Titanic, Tutankhamun, and The Last Days of Pompeii.
Beyond his creative work, Alexander is dedicated to industry education and talent development. He co-organizes the Outline music and arts festival, curates its multimedia program, and serves on juries for emerging multimedia artists and professional competitions.
With a pioneering approach to interactive media, Alexander continues to push the boundaries of light and multimedia art, shaping the future of immersive experiences worldwide.
