For more than 16 years, he has been active in the tourism sector, with experience working in a travel agency, hospitality, and destination management. Over the past 10 years, he has served as the Director of the Umag Tourist Board, where he has been actively involved in the development and promotion of the destination through innovative projects and events.
Throughout his career, he has successfully organized numerous events and participated in the development of projects that connect tourism, culture, and the entertainment industry. He is the creator and initiator of the Sea Star Festival, one of the most significant music events in the region, through which he actively promotes the synergy between tourism and the music industry, as well as their impact on destination development and the extension of the tourist season.
