Scott is the founder of FourFour Digital, a creative digital agency working with leading artists and labels, and co-founder of Your Culture, a global UGC creator community built to power music campaigns at scale.
Operating at the intersection of music, technology and culture, Scott’s work focuses on how artists grow and monetise audiences in a platform-first world. Through FourFour Digital, he has led strategy and execution for globally recognised artists, including Fred again.., Swedish House Mafia, and Louis Tomlinson. Your Culture mobilises thousands of creators worldwide to generate high-volume, culturally relevant content around releases, tours and moments for internationally acclaimed artists including Dua Lipa, Coldplay, and Ed Sheeran.
His current focus is building scalable systems and technology to support creator ecosystems, campaign automation and performance intelligence, considering how AI and infrastructure will reshape the future of music marketing.
