Sebastien Westerduin, is the founder and CEO of Amplify and Woov. He has been at the forefront of festival-tech innovation for over a decade, with a sharp focus on refining the customer journey and enhancing data strategies for organizers. With a track record of working with over 1,000 festivals across 50 countries, Sebastien has implemented AI at scale with some of the leading festivals in Europe and the UK. His work is moving the industry away from fragmented technology and toward centralised intelligence that organisers control, intelligence that plans, predicts, and acts alongside the teams running the show.