May 20-22, 2025

Umag, Croatia

Turo Pekari

Innovation and Business Development Executive, Music Finland

Finland

Turo Pekari is a music industry executive and innovation specialist based in Helsinki, Finland. At Music Finland, he oversees large-scale international export initiatives and drives innovation and market insights. He also serves as Vice President of Music Tech Europe, a pan-European association spearheading innovation in the music sector through collaboration between the music and tech industries.

With over 15 years of experience, Turo has been at the forefront of digital transformation and innovation, advising both the Finnish government and the EU. He is a trusted expert and mentor in numerous startup and music business programs and a sought-after speaker at major global music and technology conferences.

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